78% of homeowners hire the first contractor to call. If that's not you, every delayed response is a lost job. Enter your numbers to see the real cost.
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Speed-to-lead research from InsideSales, Harvard Business Review, and HomeAdvisor is consistent: the window to reach a prospect is extremely narrow. Every minute of delay means dramatically lower odds of winning the job.
| Response time | Estimated conversion rate | vs. <5 min baseline |
|---|---|---|
| Under 5 minutes | ~35–40% | Baseline (best) |
| 5 – 30 minutes | ~20–28% | −30% vs. best |
| 30 – 60 minutes | ~12–18% | −55% vs. best |
| 1 – 4 hours | ~7–10% | −75% vs. best |
| 4+ hours | ~4–6% | −88% vs. best |
| Next day or longer | ~1–3% | −95% vs. best |
Data sources: InsideSales.com (5-minute response = 100× more likely to connect vs. 30 min); Lead Connect (78% of customers buy from first responder); HomeAdvisor industry research (42-hour average contractor response time). Calculator estimates are illustrative — actual results depend on market, service area, and lead quality.